Accessibility starts with the width of your door. It's completed by the warmth of your welcome.
WelcoMe exists to help venues remove barriers—not to help them "cope with" disabled customers. That distinction matters more than you might think.
The Social Model of Disability
Everything we build is grounded in a simple idea: people are disabled by barriers, not by their bodies or minds.
Focuses on "fixing" or "accommodating" the person
Focuses on removing barriers in the environment
A wheelchair user isn't disabled by using a wheelchair—they're disabled by steps. A Deaf customer isn't disabled by being Deaf—they're disabled by audio-only announcements.
WelcoMe helps venues remove the barriers. That's it.
"The best accessibility is invisible. It's not about grand gestures or special treatment—it's about barriers that were removed before anyone noticed they existed."
The philosophy behind everything we build
What we believe
These principles shape every feature we build and every conversation we have.
Barriers are the problem
We don't help venues "cope with" disabled customers. We help them remove the barriers that get in the way of good service.
Customers, not cases
Disabled people are customers with expectations, not grateful recipients of kindness. Our platform treats them that way.
Preparation, not reaction
The best accessibility isn't visible. It's barriers removed before anyone notices they existed.
Dignity by default
Every feature we build asks: does this give the customer control? Does it preserve their dignity?
Our story
From a simple notification tool to the Operating System for Inclusive Service Design.
The problem became clear
We saw venues struggling to serve disabled customers—not from lack of care, but lack of preparation.
WelcoMe v1 launched
Our first version helped venues know when disabled customers were arriving and what they needed.
Proving the concept
Early adopters like City of Westminster and NorthLink Ferries showed that preparation transforms the customer experience.
Beyond awareness
We began developing adaptive staff training, moving from one-off sessions to spaced repetition that builds lasting confidence.
The pivot to preparation
We rebuilt WelcoMe around three pillars: audits to find barriers, visits to prepare for customers, and training that actually sticks.
Platform launch
WelcoMe 2.0 went live, with integrated booking system connections, the WelcoMe Key, and a growing library of charity-endorsed training content.
The Operating System for Inclusive Service
WelcoMe becomes the complete platform for inclusive service design—used by retailers, theatres, councils, and transport operators.
What we're not
We're not a charity platform
Disabled people don't need kindness—they need barriers removed. We don't frame accessibility as doing good deeds.
We're not awareness training
"Did you know 1 in 5 people are disabled?" isn't helpful. Practical barrier removal is. That's what we teach.
We're not a compliance checkbox
Compliance is the floor, not the ceiling. We help venues actually serve disabled customers well—not just avoid lawsuits.
Ready to remove barriers?
See how WelcoMe helps venues become genuinely inclusive—not just compliant.