A Conversation with Louise at the Fruitmarket, Edinburgh.
For many, stepping into a contemporary art gallery can feel intimidating. The high ceilings, quiet spaces, and avant-garde installations can sometimes feel remote and alienating. At Edinburgh's Fruitmarket, they are on a mission to change that.
By integrating WelcoMe into their wider spectrum of access tools — which includes everything from sensory backpacks to audio labels — they are ensuring that the only thing a visitor needs to focus on is the art itself.
We sat down with Louise to discuss why a "smiley welcome" is the most important interpretation tool they have.
Q: From a gallery's perspective, why is it so vital to go beyond the basics and truly prioritise disability service provision?
Louise: Being accessible to all is a core part of our mission. We aim to carve out a public space for people to think alongside contemporary art about things that are important to them. For us, this is all about creating a welcoming atmosphere — a place in which people feel they belong.
We seek to reduce physical barriers with ramps and lifts, but also to help people feel comfortable making their way over the gallery threshold. To overcome any intimidation, we train our staff to be friendly and attentive to the individual needs and interests of our visitors.
Q: How does having a platform like WelcoMe 'on standby' help ensure the gallery remains a welcoming environment for everyone?
Louise: WelcoMe is a great tool to help us feel prepared. Our Front of House staff love it, as it allows them to plan ahead and find anything they might need to help make someone's visit both comfortable and inspiring.
Q: How has the partnership helped your staff move beyond 'meeting needs' to intentionally designing an environment of belonging?
Louise: It is embedded in our ethos that accessibility should not be an afterthought, but an integrated part of everything we do — from customer service in the café to the design of exhibitions.
Our Front of House team also appreciates being able to read information about how different disabilities can present. It allows them to be prepared for every visit, moving from reactive help to proactive care.
Q: What would you say to a visitor who might be hesitant about navigating a busy city-centre gallery?
Louise: Please do share your Key! It allows you to let us know what we can do to make your visit easier and more enjoyable. If we know you are on your way, we will look out for you, make sure you receive a smiley welcome, and have everything ready for your visit.
"A smiley welcome is the most important interpretation tool we have."
— Louise, Fruitmarket, Edinburgh
Thank you Louise. The Fruitmarket is a shining example of how contemporary art spaces can be both challenging and completely welcoming — proving that invisible infrastructure is the best kind.
Experience Contemporary Art at the Fruitmarket
Planning a visit to Edinburgh's Fruitmarket? Share your WelcoMe Key and the team will be ready to welcome you.
Share your Key with the Fruitmarket at wel-co.me